The current plans
ClickFunnels currently offers three tiers. Here's what each one includes and who it's actually designed for:
- 20 funnels
- 1 domain
- 3 courses
- 1,000 students
- 10,000 contacts
- Basic analytics
- Email sequences
- 100 funnels
- 3 domains
- 15 courses
- 10,000 students
- 25,000 contacts
- Affiliate program
- Priority support
- Unlimited funnels
- 9 domains
- 200 courses
- Unlimited students
- 200,000 contacts
- Advanced analytics
- API access
For most beginners, the Basic plan at *$97/month is the right starting point. The 20-funnel limit is more than enough until you're generating real revenue. The jump to Pro makes sense when you need multiple domains or want to run your own affiliate program.
The cheaper ways to start
Before paying *$97/month, there are two lower-friction entry points worth knowing about:
Free trial
ClickFunnels offers a free trial that gives you full access to test the platform before paying anything. This is the right move if you're still deciding. Here's exactly what to do during the trial to make a real decision rather than wasting the time.
3 months for *$99
There's a promotional offer that gives you three months of ClickFunnels Basic for *$99 total, that's $33/month instead of *$97. At the time of publishing, this offer is available through specific affiliate links. Full details on the 3-month deal here.
The costs people don't mention
The monthly subscription is rarely your only expense. Here's what to budget for beyond the plan price:
- Domain name, roughly $12–15/year from any registrar. You'll need at least one custom domain to look professional.
- Email service, ClickFunnels has basic email built in, but for serious automations most people add a dedicated tool like ActiveCampaign or ConvertKit. Budget $29–79/month depending on list size.
- Traffic, the platform doesn't come with visitors. Paid ads, SEO content, and social media all require either time or money. Factor this in before assuming $97/month is your total cost.
- Payment processor fees, Stripe and PayPal both charge transaction fees (typically 2.9% + $0.30 per transaction). Not a ClickFunnels cost, but a real cost of doing business.
Realistic all-in monthly cost for a beginner: *$97 (ClickFunnels Basic) + *$15 (domain, amortized) + *$29 (basic email tool) = roughly *$140–150/month before ad spend. Plan for this number, not just the headline price.
The free alternative before you spend anything
If *$97/month feels premature, it probably is. Systeme.io has a genuinely free plan that includes funnels, email automations, a course platform, and a blog. It handles everything a beginner needs to validate an offer and generate first sales, at zero cost.
The recommendation: start with Systeme.io's free plan, get your first customers, then upgrade to ClickFunnels once you have revenue to justify the investment. The platform you build on matters much less than whether you have something people want to buy.
*$97/month is fair for what ClickFunnels delivers, if you're ready for it. The 3-month deal at *$99 is the best value entry point if you've already decided. The free trial is the right move if you're still deciding. And Systeme.io is the right answer if you're not ready to spend anything yet.
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*Verify the source carefully, as the pricing information may be outdated.