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The Funnel
Starter Kit
9 pages. Everything you need to start thinking clearly about funnels before spending a dollar on software.
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While you're here

Good places to start reading

These three cover the fundamentals. Start with whichever question you have right now.

Start here
What is a sales funnel? A plain English explanation

A funnel is not a website. Here's what it actually is and why the distinction matters.

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Core concept
What is a value ladder? The concept behind every profitable funnel

Without a value ladder your funnel has no direction. Here's how to build one from scratch.

Read →
Book review
DotCom Secrets, what's inside and who it's for

The book behind ClickFunnels. Free with shipping. Read this before spending on any tool.

Read →